With virtual reality rapidly being explored and released in theme parks and arcades, it's a great era for thrill-seeking. And there are more advanced thrills on the horizon as vendors awaken to mixed and augmented reality's potential to alter this dimension in exciting ways.
We're starting our field work in this realm with a mixed reality experience for an animated salmon named Frances. Frances the Fish began as a short film following a character-filled aquatic journey from the river to the ocean and back again, sharing info about climate change with the audience in the process. Here's the story:
It's clear this tale can be readily transformed into a multi-dimensional, interactive experience. We began by turning the AfterNow lab into a coral wonderland comfortable enough for an exploratory salmon.
Here's Frances in action:
One of the more exciting things to notice in this prototype is the way objects occlude the fish as it weaves in and out of the space -- a significant detail for successfully completing the illusion. Frances will fall out of sight when swimming behind desks and under tables. The fish will also hide behind a range of plant life which the user can air tap onto the seafloor.
This is just our initial build; the app can run (or rather, swim) anywhere you go. But bring this to a theme park or aquarium and you open up to a flood of ways to heighten the experience. Reading the environment, the holographic fish can be made to react to hot spots and convey information, either as a linear story or one that the user can stitch together depending on how they navigate their visit.
As with any app on the Hololens, the user can enjoy themselves in this mixed reality world with Frances without disrupting the reality of other aquarium patrons -- though you do have the option to affect your environment as part of an experience. Locations that offer wifi-enabled devices can go a step further with a holographic UX that controls the Internet of Things -- a service we're quickly building with applications like Hololens Hue, which changes the color and brightness of a Philips Hue light bulb. Frances can potentially light up a real patch of flora when swimming by, trigger live sounds, or set off other multimedia.
Theme parks and other real-world settings are already making creative use of their spaces for unique installations that can only happen there. The Void in New York makes its immediate environment immersion-friendly to create an entertaining, hyper-realistic experience. The blend of real and holographic can also be a powerful educational tool; the Jet Propulsion Laboratory is using mixed reality and data from the Curiosity rovers to allow its visitors a chance to walk on Mars.
As we develop this app and continue working on more location-specific mixed reality experiences, a combination of storytelling and UX that incorporates the space will be key.
Banner image from georgiaaquarium.org.
Questions about mixed reality or the Hololens? Get in touch.