By Philippe Lewicki / 21 Nov 2019

Case Study: Mixed Reality Easter Egg Hunt

hololens | events | mixed reality | microsoft | augmented reality | experience | blog

Mid April, for VRLA 2017,   We delivered the first mixed reality entertaining consumer experience  of this scale with the Hololens . It was a collaboration with VRLA in  partnership with Microsoft.

Brief

Create a whimsical futuristic Easter egg hunt using the Hololens.

Objectives

  • People exit the experience impressed.
  • Create positive brand recognition and have media talking positively about it.
  • Get 500 people through the experience.

The project

It’s a 50’x30’ booth with a physical set designed to feel like you are inside a computer game.

MR Easter Egg Hunt

After waiting in line, visitors get fitted with the device and  briefed on the experience. Once ready, they enter the experience where  the set comes alive with flowers, butterflies, rabbits and 5 eggs to  find and open. We’ve added a few surprises with 3 bunnies, a dog, a  flying baby dragon and fireworks!!

At the end of the experience we set up a photo-booth feature where  our visitors can gather and get their pictures taken with the creatures  and eggs.

Twitter shared AfterNow photobooth

Visitors can then enter their emails to get their picture.  They then  can share it on social media with the suggested links and hashtags.

Last, but not least, everyone receives a Hololens chocolate bar!!!

Hololens chocolate

The results

We met all of our objectives, and it was a bigger success than  expected. We beat our through output by 45%.  We were not expecting 3  hour waits in line, but even after 3 hours of waiting our visitors  responded positively and said it was worth the wait.

VRScout
UploadVR
Upload VR
CNet
NBC 4 Los Angeles
The Attack
混合實境新體驗 科技應用尋彩蛋

Conclusion

This is the first of its kind. Mixed reality devices like the  Hololens are professionnel devices designed for the workplace. They have  not been used much in consumer scenarios for entertainment or branding  purposes.
With this first success we have demonstrated that mixed reality  experiences with Hololens can enable memorable experiences that give  visitors a glimpse of the future.

Want to read more about it check out the Full making-of and behind the scene article.

Philippe Lewicki

Culver City

Immersed in augmented reality for the past 4 years, international technology speakers. Philippe is working at AfterNow creating the future of human and machines interactions.

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